PENGEMBANGAN STRATEGI BISNIS DENGAN ANALISIS SWOT PADA UD. BAROKAH SUMENEP

Profit organizations or business units should and have a certain schedule time for how to control evaluate develop run their while guarding against failures that can hinder the smooth running of process. UD Barokah is has been established developed long time, so it necessary strategy. in increasing unit's revenue, this study uses SWOT Matrix, analytical tools used formulating corporate strategy are IFE matrix, EFE IE matrix as internal factors influence UD's development. quality, labor availability, workforce area where Management carried out by management. already process at level be said very professional even though most relatives, production results accordance with general market UD. village West Pandan carries sales process, external affect raw material easy obtain establish kinship various parties such suppliers distributors good response from distributors, some threats prices which sometimes uncertain challenge itself, alternatives future development maintain quality demand far